How do Case Managers publicize their role with their campus communities?

Case management marketing on campus can take a number of different forms. Traditional advertising may include:

  • posters/flyers (electronic and paper) around campus
  • information on giveaways, like stickers or folders, to students or staff
  • advertising in publications directed toward specific communities, like students’ parents, faculty, or others
  • tabling at events, like student/parent information fairs

Higher education case managers are also active members of their communities, and building relationships with other staff and care providers is a helpful way to receive referrals. You may consider:

  • Offering trainings on how you support students to faculty/staff meetings
  • Hosting a provider get-together for community mental health providers
  • Encouraging monthly meetings with student support staff to learn more about the types of student needs they encounter
  • Visiting local hospitals or inpatient facilities and meeting with their staff to encourage connection
  • Hosting a conference at your institution on distress in students’ lives
  • Creating/participating in student activities in order to become a “familiar face” in student groups

Are there other ways in which you connect to your campus communities? Let us know in the Discussion Forum.